The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
US Advertising Collective
Client
Title
Category
Award
Points
The Relief Rider
Agency: MARTIN* / Richmond + Cakewalk / Los Angeles + Bleecker Street / New York + Mob Scene / Los Angeles
Client: Aspercreme
Category: Branded Content
Points: 21.00
The Official Thingertips of Cheetos
Agency: Goodby Silverstein & Partners
Client: Cheetos
Category: Brand Partnerships
Points: 21.00
The Official Thingertips of Cheetos
Agency: Goodby Silverstein & Partners
Client: Cheetos
Category: Integrated / Omnichannel Campaign
Points: 21.00
The Dr Pepper Jingle
Agency: Deutsch / Los Angeles + Caya / Los Angeles + MSL Group / New York + Omnicom Production / Los Angeles
Client: Dr Pepper
Category: Creator-Led Content / Single
Points: 10.50
The 58 Year Old Freshman
Agency: MARTIN* / Richmond
Client: Aspercreme
Category: Current Event Response / Real-Time Reactive
Points: 9.00
Frankenstein
Agency: Goodby Silverstein & Partners
Client: Xfinity
Category: Use of Humor
Points: 9.00
The Relief Rider
Agency: MARTIN* / Richmond + Cakewalk / Los Angeles + Bleecker Street / New York + Mob Scene / Los Angeles
Client: Aspercreme
Category: Craft / Writing
Points: 9.00
The Official Thingertips of Cheetos
Agency: Goodby Silverstein & Partners
Client: Cheetos
Category: Brand Partnerships / Multi-Brand
Points: 9.00
Telethon for Hawkins
Agency: Goodby Silverstein & Partners
Client: Doritos
Category: Brand Partnerships / Celebrity / Brand Collaboration
Points: 9.00
Your Attention Please
Agency: Merkley + Partners + Novartis + Omnicom Production + Ketchum / New York
Client: Novartis
Category: Integrated / Omnichannel Campaign
Points: 4.50
The Last Hater
Agency: Deutsch / Los Angeles + Spark / Washington DC + Edelman / Los Angeles + Omnicom Production / Los Angeles
Client: Taco Bell
Category: Brand Partnerships / Celebrity / Brand Collaboration
Points: 3.00
The 58 Year Old Freshman
Agency: MARTIN* / Richmond
Client: Aspercreme
Category: Public Relations
Points: 3.00
Telethon for Hawkins
Agency: Goodby Silverstein & Partners
Client: Doritos
Category: Integrated / Omnichannel Campaign
Points: 3.00
Frankenstein
Agency: Goodby Silverstein & Partners
Client: Xfinity
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.00
Jurassic Park...Works
Agency: Goodby Silverstein & Partners
Client: Xfinity
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.00
Jurassic Park...Works
Agency: Goodby Silverstein & Partners
Client: Xfinity
Category: TV, VOD, & Online / 31-60 Seconds - Single
Points: 3.00
Telethon for Hawkins
Agency: Goodby Silverstein & Partners
Client: Doritos
Category: Brand Partnerships
Points: 3.00
The Official Thingertips of Cheetos
Agency: Goodby Silverstein & Partners
Client: Cheetos
Category: Creator / Brand Collaboration
Points: 3.00
Think You Can Do Better?
Agency: Goodby Silverstein & Partners
Client: Doritos
Category: Community Activation
Points: 3.00
Cause & Effect
Agency: alma / Miami
Client: Change the Ref
Category: Print & Promotional for Good
Points: 3.00
The Official Thingertips of Cheetos
Agency: Goodby Silverstein & Partners
Client: Cheetos
Category: Brand Universe and Franchise
Points: 3.00
The Official Thingertips of Cheetos
Agency: Goodby Silverstein & Partners
Client: Cheetos
Category: Experiential / Brand Installations
Points: 3.00
Your Attention Please
Agency: Merkley + Partners + Novartis + Omnicom Production + Ketchum / New York
Client: Novartis
Category: Social Media
Points: 1.50
The Dr Pepper Jingle
Agency: Deutsch / Los Angeles + Caya / Los Angeles + MSL Group / New York + Omnicom Production / Los Angeles
Client: Dr Pepper
Category: Creator / Brand Collaboration
Points: 1.50
Client:
Aspercreme
Title:
The Relief Rider
Category:
Branded Content
Award:
2026 Health & Wellness Silver Pencil
Points:
21.00
Client:
Cheetos
Title:
The Official Thingertips of Cheetos
Category:
Brand Partnerships
Award:
2026 Out of Home Silver Pencil
Points:
21.00
Client:
Cheetos
Title:
The Official Thingertips of Cheetos
Category:
Integrated / Omnichannel Campaign
Award:
2026 Integrated / Omnichannel Silver Pencil
Points:
21.00
Client:
Dr Pepper
Title:
The Dr Pepper Jingle
Category:
Creator-Led Content / Single
Award:
2026 Creator Content Silver Pencil
Points:
10.50
Client:
Aspercreme
Title:
The 58 Year Old Freshman
Category:
Current Event Response / Real-Time Reactive
Award:
2026 Public Relations Bronze Pencil
Points:
9.00
Client:
Xfinity
Title:
Frankenstein
Category:
Use of Humor
Award:
2026 Film & Video Bronze Pencil
Points:
9.00
Client:
Aspercreme
Title:
The Relief Rider
Category:
Craft / Writing
Award:
2026 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Cheetos
Title:
The Official Thingertips of Cheetos
Category:
Brand Partnerships / Multi-Brand
Award:
2026 Integrated / Omnichannel Bronze Pencil
Points:
9.00
Client:
Doritos
Title:
Telethon for Hawkins
Category:
Brand Partnerships / Celebrity / Brand Collaboration
Award:
2026 Integrated / Omnichannel Bronze Pencil
Points:
9.00
Client:
Novartis
Title:
Your Attention Please
Category:
Integrated / Omnichannel Campaign
Award:
2026 Pharma Bronze Pencil
Points:
4.50
Client:
Taco Bell
Title:
The Last Hater
Category:
Brand Partnerships / Celebrity / Brand Collaboration
Award:
2026 Integrated / Omnichannel Bronze Pencil
Points:
3.00
Client:
Aspercreme
Title:
The 58 Year Old Freshman
Category:
Public Relations
Award:
2026 Health & Wellness Merit Award
Points:
3.00
Client:
Doritos
Title:
Telethon for Hawkins
Category:
Integrated / Omnichannel Campaign
Award:
2026 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Xfinity
Title:
Frankenstein
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2026 Film & Video Merit Award
Points:
3.00
Client:
Xfinity
Title:
Jurassic Park...Works
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2026 Film & Video Merit Award
Points:
3.00
Client:
Xfinity
Title:
Jurassic Park...Works
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Award:
2026 Film & Video Merit Award
Points:
3.00
Client:
Doritos
Title:
Telethon for Hawkins
Category:
Brand Partnerships
Award:
2026 Direct Marketing Merit Award
Points:
3.00
Client:
Cheetos
Title:
The Official Thingertips of Cheetos
Category:
Creator / Brand Collaboration
Award:
2026 Cultural Driver Merit Award
Points:
3.00
Client:
Doritos
Title:
Think You Can Do Better?
Category:
Community Activation
Award:
2026 Creator Content Merit Award
Points:
3.00
Client:
Change the Ref
Title:
Cause & Effect
Category:
Print & Promotional for Good
Award:
2026 Print & Promotional Merit Award
Points:
3.00
Client:
Cheetos
Title:
The Official Thingertips of Cheetos
Category:
Brand Universe and Franchise
Award:
2026 Branded Entertainment Merit Award
Points:
3.00
Client:
Cheetos
Title:
The Official Thingertips of Cheetos
Category:
Experiential / Brand Installations
Award:
2026 Branded Entertainment Merit Award
Points:
3.00
Client:
Novartis
Title:
Your Attention Please
Category:
Social Media
Award:
2026 Pharma Merit Award
Points:
1.50